A STORY OF SUCCESS—Evolution of ElevationCreation.com

Years ago, Copper Mountain Ski Resort in Colorado asked my Denver based graphic design firm MontanoSolaria to create a single promotional postcard, which we designed and illustrated magnificently. Little did we know, the marketing director was months behind with several other projects including the ski trail map, multiple print brochures and most of their international marketing pieces. 

Needless to say, we were hired and were able to staff up and handle the work prior to ski season. But it was a really crazy few months! But it was all worth the effort since it leads to an incredible client! 

For the next eight years, the marketing team at Copper Mountain Resort and owner Tony Novelly treated us like family with complimentary ski lift tickets, resort stays, and invitations to summer and winter resort events. “Work hard, Play Hard” was never a more an appropriate phrase to live by.

Our collective goal was to increase visitor sales to one million visitors a year, which we did with the first “Buddy Pass”, “Kids Ski Free” and “Two for One Passes” of its kind. The clever advertising campaigns and supporting marketing material we produced attracted IntraWest Resort from Canada. IntraWest eventually bought Canada’s Whistler ski area and Copper Mountain for $192 million. 

The sale was bitter sweet, since we lost a great client, and eventually we changed our name to ElevationCreation.com for better Google Search and to focus on our national clients who need unified digital marketing campaigns. Our unique SEO- (Search Engine Optimization) approaches has proven very successful with two of our best clients selling to billion dollar firms. 

Our story and evolution will continue as our team of professionals continue to embrace AI and other technologies to continuously evolve. We, however, humbly remember. . . one small project, can change your destiny.